Today, we’re going to talk about the power of hashtags in social media and how you can use them to increase visibility and reach on social media.
Hashtags are a powerful tool in social media marketing, as they allow users to find and follow specific conversations and topics. By using hashtags in your social media posts, you can increase the visibility of your content, connect with a wider audience, and potentially even go viral. But how do you find and use hashtags effectively?
Here are 4 tips on how you can use hashtags effectively:
- Research industry-specific hashtags that your target audience is using.
- Use unique branded hashtags for campaigns, promotions, or events.
- Keep it simple by using a few relevant and specific hashtags.
- Use trending hashtags to tap into current conversations and increase engagement.
Don’t overdo it with too many hashtags in a single post. This can come across as spammy and reduce engagement. Instead, focus on using a few relevant and specific hashtags that will help your post be seen by your target audience.
Hashtags are a powerful tool in social media marketing, but it’s important to use them effectively. By researching relevant industry-specific hashtags, using branded hashtags, keeping it simple, and using trending hashtags, you can increase visibility and reach on different social media platforms.
The power of analyzing data is to find out exactly what works for your audience. I’ve seen in other audits of accounts that this isn’t always the case, but for 1776 Faux Farmhouse, average reach increases as the number of hashtags used increases.
It’s also important to analyze how the specific hashtags you use repeatedly perform. You can look at the top hashtags you’ve used that lead to higher engagement rates, reach rates, reels plays, or any other metric you can think of. Here are the top hashtags used by 1776 Faux Farmhouse over the past year:
Top Hashtags for Engagement Rate
Top Hashtags for Reach Rate
Top Hashtags for Reels Plays
Here are some actionable steps you can take to improve your hashtags:
- Gather data from your most recent posts either manually or using Iconosquare
- Identify what hashtags were used in your top-performing posts for engagement rate, reach rate, or any other metric you are interested in
- See if there are any patterns.
Stat of the Week: 29%
Posts with at least one hashtag get 29% more interactions. This is a significant increase, and it highlights the potential importance of using hashtags on Instagram. However, it’s important to note that using irrelevant or overused hashtags can actually harm your post’s visibility and engagement. Therefore, it’s essential to research and use relevant and specific hashtags to your post’s content.
When You Are Ready, There Are 3 Ways I Can Help:
1 – If you’re looking to further improve & grow your social media using analytics, I’d recommend starting with a course:
➡️ Analytics for Content Creators: In development, but register your interest using the form below
2 – If you’re more hands off and would like us to audit your Instagram account:
➡️ 1:1 Instagram Account Audit: In development, but register your interest using the form below
3 – Promote yourself to over 140k+ followers/subscribers by collaborating with me on a project!