The Saturday Social
This Weeks Deep Dive:
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Some interesting points that will be covered in this weeks deep dive:
- Adapt to platform changes and trends: The content creator missed out on the opportunity to leverage Instagram Reels, which likely contributed to their stagnated growth. Being proactive in adopting new features and trends can help content creators stay ahead of the curve and continue to grow their audience.
- Consistency is key: The content creator’s growth was largely due to consistently posting content on a daily basis during Phase 1 and Phase 2. In Phase 3, when posting frequency dropped to once every three days, growth stagnated. Consistently posting high-quality content helps maintain audience engagement and growth.
This creator is a bit interesting in that you get to see what led to their growth, as well as their stagnation.
1776 Faux Farmhouse
Stats for the Week:
- Total followers: 167,149
- Follower Growth: 2,362
- Impressions: 727,630 total, 13,339 average per post (images only)
- Reach: 361,814 total, 44,392 average per post
- Profile Activity: 9,171 profile visits
- Profile Conversion Rate: 2,362/9,171= 25.76%
Actionable Takeaway
After reading the deep dive, here are five actionable takeaways for your account:
- Post consistently: Daily content boosts growth. Ensure you’re frequently sharing high-quality content to keep your audience engaged and attract new followers.
- Adapt quickly: Embrace platform changes like Reels. Stay ahead of the curve by adopting new features and trends, helping you maintain growth and relevance.
- Engage audience: Craft captivating captions and ask questions. Improve engagement by encouraging interaction through well-written captions and thought-provoking questions.
- Optimize hashtags: Analyze performance and adjust strategy. Monitor the effectiveness of your hashtags and refine your approach to increase reach and attract a wider audience.
- Monitor preferences: Deliver content that resonates with your audience. Pay attention to what your followers enjoy, and tailor your content strategy to maintain engagement and foster growth.
Stat of the Week: 20-40%
Likes, comments, shares, and saves matter more than you want to admit.
Engagement matters.
1️⃣ Increased customer loyalty: Customers who engage with companies on social media are more loyal, spending 20% to 40% more than other customers.
2️⃣ Better understanding of customer needs: Engaging with customers on social media allows businesses to capture valuable insights, which can be used to improve products and services, ultimately enhancing the company’s value proposition.
3️⃣ Authentic engagement and brand perception: Interacting with customers on social media helps build trust and credibility, as well as create an authentic connection between the brand and its audience.
4️⃣ Real-time feedback and responsiveness: Social media engagement enables businesses to receive real-time feedback from customers and address any issues or concerns quickly, improving customer satisfaction and loyalty.
5️⃣ Improved performance tracking: Engagement metrics, such as site traffic, fans, and followers, are important indicators of the success of a company’s social media strategy, allowing businesses to make data-driven decisions and adapt their approach as needed.
When You Are Ready, There Are 3 Ways I Can Help:
1 – If you’re looking to further improve & grow your social media using analytics, I’d recommend starting with a course:
➡️ Analytics for Content Creators: In development, but register your interest using the form below
2 – If you’re more hands off and would like us to audit your Instagram account:
➡️ 1:1 Instagram Account Audit: In development, but register your interest using the form below
3 – Promote yourself to over 140k+ followers/subscribers by collaborating with me on a project!
