The Saturday Social
This week, I want to introduce a new segment I will be doing weekly as part of this newsletter going forward. I’ve found over the years that we learn the most from analyzing those around us. We’ve done a deep dive analysis on our own account as well as our competitors since late 2020.
Each week going forward, I will pick one content creator on Instagram and analyze their content in depth using publicly available data. It’s an Instagram audit of sorts that can hopefully give you a taste of my one on one audit, which uses private data only available to the creator that owns the account. In the deep dive, I will cover things such as:
- Followers and growth rate over time
- Engagement, including by post type
- Reels analysis, including duration and relationships
- Caption analysis, including sentiment, length, and hashtags
- And more depending on the creator
All analysis on the blog will be anonymous; the only place where you will learn the username of the deep dive content creator will be in this newsletter. Perks of being an awesome member of our community!
Want to know who the Creator is?
Subscribe to our newsletter below to find out!
Deep Dive: A Data-Driven Analysis of How This Instagram Creator Grew to 1M+ Followers
Some interesting points that will be covered in this week’s deep dive:
- Growth for this creator came in 3 different phases; why?
- Changes in engagement rate over time and how they adapted.
- Sponsorship and affiliate analysis.
1776 Faux Farmhouse
Stats for the Week:
- Total followers: 151,067
- Follower Growth: 1,410
- Impressions: 332,614 total, 15,769 average per post
- Reach: 171,090 total, 20,261 average per post
- Profile Activity: 5,168 profile visits
- Profile Conversion Rate: 1,410 / 5,168 = 27.28%
Big Win of the Week:
Deep linking: Deep links are a type of link that send users directly to an app instead of a website or a store. They are used to send users straight to specific in-app locations, saving users time and energy locating a particular page themselves – significantly improving the user experience.
Outcome: This has led to increased affiliate link clicks and purchases, ultimately increasing revenue. We’ve seen a 72% increase in affiliate revenue due to deep linking.
Actionable Takeaway
Here are a couple of actionable takeaways that you can learn in this week’s deep dive:
- Learn to pivot: content creators that learn to analyze their data and adapt to changes in the Instagram environment will grow the fastest.
- Embrace short-form video: short-form video isn’t going away and is the predominant form of social media.
- And more, to be found on the blog!
Stat of the Week: 30.1 Minutes
The average American adult uses Instagram for 30.1 minutes per day. This is over three and a half hours each week spent on Instagram each week. TikTok is currently the platform that American adults spend the most time on weekly at 45 minutes per day.
When You Are Ready, There Are 3 Ways I Can Help:
1 – If you’re looking to further improve & grow your social media using analytics, I’d recommend starting with a course:
➡️ Analytics for Content Creators: In development, but register your interest using the form below
2 – If you’re more hands off and would like us to audit your Instagram account:
➡️ 1:1 Instagram Account Audit: In development, but register your interest using the form below
3 – Promote yourself to over 140k+ followers/subscribers by collaborating with me on a project!
