Are you looking to increase your views on Instagram? You’re not alone. With over 1 billion users on the platform, the competition for eyes is fierce. But there are a few steps you can take to stand out from the crowd and boost your views. Let’s explore these methods and figure out the best way to get more followers.
This article is a part of our series: A Comprehensive Glossary of Instagram Terms
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Understand Your Audience
To start increasing your views, you must first determine who your audience is. Knowing their interests, age group, and general location will help inform how you post. That way, you’ll be able to create content that resonates with that specific crowd. Additionally, understanding your followers will help you pinpoint influencers they may follow or be familiar with.
You can also use analytics to gain insight into your audience. This data can help you determine which posts are most successful and which topics are most popular. With this information, you can create content that is tailored to your audience’s interests and needs. Additionally, you can use analytics to track the performance of your posts and adjust your strategy accordingly.
A/B Test to Optimize your Instagram Bio
One place that I believe A/B testing is especially important is your Instagram profile page. There are so many things that can be changed to drive your desired outcome. For example:
- Profile Picture
- Profile Description
- URL Text
- Pinned Content
- And more!
Increase Your Followers
Gaining more followers is the key to getting more views and increasing engagement. Take the time to find who your target demographic is and interact with their posts. Follow relevant accounts, comment on their posts, like the content they share, and respond to any inquiries they may have. With these interactive tactics, you’ll quickly build up a larger following, increasing your chances of getting more views.
You can also use hashtags to reach a wider audience. Research popular hashtags related to your content and use them in your posts. This will help you reach people who may not have seen your content otherwise. Additionally, you can use influencer marketing to reach a larger audience. Find influencers in your niche and collaborate with them to promote your content. This will help you reach a larger audience and gain more followers.
Share Quality Content Consistently
What will draw people to your page is the quality of your content. You don’t need to post every day – consistency and quality are the most important ingredients for success. Curate content that stands out from your competitors and appeals to your potential followers. Avoid recycled or copied posts that might come across as generic or contrived.
Engage with your followers by responding to comments and messages. This will help to build relationships and trust with your audience. Additionally, use relevant hashtags to increase the visibility of your posts and reach a wider audience. Finally, be sure to track your progress and measure the success of your content to ensure that you are consistently delivering quality content.
Use Hashtags and Geo-Tagging
Hashtags are a great way to market yourself to specific demographics who are searching for particular topics. Utilize relevant hashtags and you’ll be able to target an audience that is looking for content like yours. Geo-tagging is also beneficial, as it will show users near your area what you’re posting.
When using hashtags, make sure to use ones that are relevant to your content and that are popular. This will help you reach a larger audience and increase your visibility. Additionally, geo-tagging can be used to target local customers and businesses, allowing you to reach a more specific audience.
Post at Peak Times
Posting during peak times ensures more eyes are on your posts. Each day has different peak times when users are more likely to be online so consider timing your posts accordingly. There are plenty of time planning apps available that can help you figure out when someone in a certain area may be online.
It’s important to remember that peak times can vary depending on the type of content you are posting. For example, if you are posting content related to a specific industry, you may want to post during the peak times for that industry. Additionally, you should also consider the time zone of your target audience when scheduling posts.
Connect With Other Influencers
Having your content shared by an influencer can boost engagement significantly. Search for influencers within your niche and contact them with an offer. It could just be to give a promo code or you might request them to create content for your page. From there, you should incentivize them for their efforts in order to ensure a successful outcome.
When reaching out to influencers, make sure to be respectful and professional. Explain why you think they would be a great fit for your brand and what you can offer them in return. Additionally, be sure to provide them with all the necessary information they need to make an informed decision. This could include a detailed description of your product or service, as well as any relevant images or videos.
Use Storytelling in Your Captions
Adding storytelling to captions can help draw in users. Linking stories to your post will help create an emotional connection between viewers and what they’re seeing. Try adding little anecdotes or stories that explain why you chose certain colors or visuals. This technique will help viewers develop a more personal connection with what they’re viewing.
You can also use storytelling to create a narrative for your post. This can help viewers understand the context of the post and why it’s important. By creating a story, you can help viewers connect with the post on a deeper level and make it more memorable.
Leverage User Generated Content
Encourage followers to share unique content related to your profile. Collaboration allows users to get creative while giving your audience something new and exciting to look at. Think of this as free advertising from your loyal followers which can give you free exposure.
You can also use user generated content to create contests and giveaways. This is a great way to engage with your followers and reward them for their loyalty. Additionally, you can use user generated content to create polls and surveys to get feedback from your followers and learn more about their preferences.
Utilize Relevant Contests and Giveaways
Competitions are an excellent way to boost engagement on your page. They have been proven to increase views and followers, especially if the giveaway is high-quality or personalized. Giveaways are also a great way to increase brand awareness as entrants have to share or mention the page in order to enter the competition.
Engage With Your Followers
Creating relationships with other users is a great way to expand brand reach and increase views. Try interacting with followers on their posts as often as possible. Liking comments, replying in thoughtful ways, as well as posting behind-the-scenes updates can also create an emotional connection between viewers and your page.
Monitor Your Progress and Analyze Results
Successful social media campaigns need close monitoring as well as understanding what works and what doesn’t work for your page. Track key performance indicators such as followers and engagement rates on each post. This will help shed light on which posts work well and can be tweaked so they reach an even larger audience.
Now that we’ve gone through some of the most effective ways to increase your Instagram profile views, let’s recap: understand your audience, increase your followers, share quality content consistently, use hashtags and geo-tagging, post at peak times, connect with other influencers, use storytelling in captions, leverage user generated content, utilize relevant contests and giveaways, engage with followers, and monitor progress/analyze results.
It may sound daunting at first but creating a successful Instagram profile is achievable once you get a handle on these steps. Put in the necessary work upfront and you’ll soon be on your way to becoming an Instagram success story!
When You Are Ready, There Are 3 Ways I Can Help:
1 – If you’re looking to further improve & grow your social media using analytics, I’d recommend starting with a course:
➡️ Analytics for Content Creators: In development, but register your interest using the form below
2 – If you’re more hands off and would like us to audit your Instagram account:
➡️ 1:1 Instagram Account Audit: In development, but register your interest using the form below
3 – Promote yourself to over 140k+ followers/subscribers by collaborating with me on a project!
