The Saturday Social  This week, I want to introduce a new segment I will be doing weekly as part of this newsletter going forward. I’ve found over the years that we learn the most from analyzing those around us. We’ve done a deep dive analysis on our own account as well as our competitors since late 2020. Each week going forward, I will pick one content creator on Instagram and analyze their content in depth using publicly available data. It’s an Instagram audit of sorts that can hopefully give you a taste of my one on one audit, which uses…

Hashtags have become a powerful tool in social media marketing, allowing users to find and follow specific conversations and topics. With effective use of hashtags, social media posts can increase visibility, connect with a wider audience, and potentially go viral. In this article, you will learn four tips on how to use hashtags effectively and increase engagement, from researching industry-specific hashtags to using trending hashtags. By following these tips, you can increase your social media reach and visibility.

To make your Instagram posts stay visible longer in your follower’s feeds, there are some strategies you can try. These include increasing engagement, using hashtags, posting at optimal times, and cross-posting. Using Instagram Stories and Live can also help keep your content visible. To track your post’s performance and engagement, use tools like Iconosquare. To extend the lifespan of your posts, focus on quality content, engage with others, and post regularly.

The Saturday Social ​ I got a couple of questions over the past week about optimizing your profile page using A/B testing and so I wanted to follow up with a bit more on the topic. Your Instagram bio is a critical part of your social media presence and is one of the first things that people see when they visit your account. That’s why it’s essential to make it count! Here are some tips for crafting an attention-grabbing and effective bio: In addition to these tips, we recommend A/B testing your Instagram bio to see what works best for…